How AppSumo Generates Organic Traffic Worth $34,800 From One Blog Post Every Month
Uncamouflage and Mitt Ray wrote several articles every month for AppSumo that generate organic traffic from search engines and other sources. The first article that Mitt wrote became Appsumo’s best-performing blog post. It generates 36,500+ organic visits every month.
Being the top deals site for digital goods such as SaaS software, AppSumo hired Mitt to write blog posts every month for its blog. Mitt also created content upgrades to help convert traffic to leads and sales.
The first post that Mitt wrote for the AppSumo blog became its best-performing post generating 36,500+ visits every month from search engines alone, as seen in the above screenshot from SEMRush.
Also, as the below graph shows, it generates $34,800 worth of monthly traffic from America alone. This is the amount it would cost AppSumo if it generated this traffic through paid ads.
AppSumo was thrilled with the results, so it hired Mitt to create several other blog posts, which are also generating significant traffic to the blog. Mitt also makes content upgrades to help convert the traffic into leads.
Here’s a testimonial from AppSumo’s Content Manager, Dean Yeong.
Dean Yeong - Content Manager, AppSumo
"We hired Mitt to write SEO blog posts for the AppSumo blog and create content upgrades that generate leads for us. One of his blog posts became the highest-trafficked post, with many others bringing in decent organic traffic and engagement."
Goals:
Write blog posts that generate traffic.
Results:
The first blog post became the best performing post on the AppSumo blog, generating 36,500+ organic visits from search engines alone. The monthly traffic from the USA alone is worth $34,800. Several other blog posts continue to perform well and generate 100,000+ monthly visits from search engines and other sources.
How we did it
AppSumo provided the article topics to work on. We conducted thorough research using tools like SEMRush, and Clearscope to find details such as user intent and to analyze competitors’ content.
We made a list of keywords to include and also came up with outlines to create unique articles that differentiate AppSumo from the competition.
We wrote excellent flowing articles that were not only optimized for SEO, but also to engage and convert readers.
We worked with an editor to improve the flow of the articles and make them more informative and engaging.
We created content upgrades to help convert traffic to leads and sales.
We promoted the articles to generate traffic and links for SEO.
Dean Yeong - Content Manager, AppSumo
"We hired Mitt to write SEO blog posts for the AppSumo blog and create content upgrades that generate leads for us. One of his blog posts became the highest-trafficked post, with many others bringing in decent organic traffic and engagement."
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